Welcome to the Dayton chapter of the American Marketing Association
Marketing is a lot more than just promotions. Therefore, for 2009 we are bringing you programming that is addresses the entire marketing mix: Product, Price, Place, and Promotion.
Whether a member or a guest, we invite YOU to join us for these upcoming events:
The Kris Kringle Mingle
Thursday, December 11, 2008
5:30 p.m.
Top of the Market, 32 Webster Street, Dayton OH www.topofmarket.com/directions.html
Share, Celebrate, Donate
Share. 'Tis the season for sharing. Bring plenty of business cards to hand out as you mingle with fellow members and guests from the Dayton American Marketing Association; International Association of Business Communicators, Dayton; Greater Dayton Ad Association; and Dayton Creative Syndicate.
Celebrate. Celebrate the end of the year with friends, a delectable mix of appetizing finger foods, and first-rate drinks. And don't forget -- this is your chance to bid on eclectic, sophisticated, and just plain fun auction items donated by your fellow creative professionals!
Donate. Donate an item to the Kris Kringle Mingle silent auction and get many happy returns. You'll be promoting your business, supporting your professional association, and doing your part to bring exciting programs to Dayton. All proceeds fund scholarships and support quality programming for our associations.
Choose an item to donate. Items valued at $50+ are encouraged. Remember that your fellow marketers love to be pampered. Think theatre tickets, an overnight getaway, certificates to fine dining establishments ...
Marketing Your Service Company Ric Sweeney, University of Cincinnati, Member National AMA Board of Directors
Tuesday, January 13, 2008
5:30 p.m.
Dark Horse Tavern (upstairs), Miamisburgh OH (map)
Come learn how to best promote your service business/organization. Mr. Sweeney has been Director of Marketing for Cincinnati Children’s Hospital Medical Center, one of the nation’s top ten pediatric hospitals, is involved with the Cincinnati Fine Arts Fund, and is the chair of the Arts Resource Committee for the development of marketing programs assisting non-profit arts organizations in the Cincinnati region.
More details to come.
February 2009
Dayton Dragons: Identifying Your Target Market and Setting Prices Brad Eaton, Director of Marketing Services, Dayton Dragons
February 18, 2009
Registration at 5:30 p.m.
Fifth-Third Field
Since their minor league debut in Dayton 10 years ago, the Dayton Dragons have established themselves as one of the hottest sports tickets in minor league baseball. Not only can they boast 10 years of sold-out season tickets, getting a ticket is nearly impossible for the average fan. That’s because the Dragons have selected a unique target market—local businesses and set prices accordingly. Learn from their success how to identify your target market and set prices so that your business can be “hot.”
March 2009
Marketing Mike-Sell's David Ray, CEO
March 17, 2009
Registration at 5:30 p.m.
Location TBD
Mike-Sell's Potato Chips are delicious. They are also exclusive to the Midwest. And that might be part of their success. Come learn from the CEO of Mike-Sell's how the oldest potato chip company in the U.S. differentiates their product in this highly competitive market, as well as how they manage multiple distribution channels to bring their product to market.
