Making Google Advertising Programs More Effective and Efficient
Andrew Gilmore
Tuesday, May 11, 2010
Registration at 5:30 p.m., Presentation begins at 6:00 p.m. Location: Iams Imagination Room inside Kettering Family Education Building Carillon Park, 1000 Carillon Blvd., Dayton, Ohio 45409 - Map It Pricing: $25 for AMA Members,$35 for Non-members, and $10 for Students.
Stop wasting your SEM dollars!
On Tuesday, May 11th, Dayton AMA proudly welcomes Andrew Gilmore as he presents: "Making Google Advertising Programs More Effective and Efficient". Andrew's in-depth look at web marketing and ways you can get the most bang for your buck will be sure to improve the way you structure your next web advertising spend! It's easy to waste thousands of dollars per month with search engine advertising. Learn ways to stop the hemorrhaging and get better results from your ad budget. This applies to Google Adwords, Yahoo, and Bing.
Unless you're on Page 1 of Google's search results, you don't exist. Google changes their search algorithm 400 times per week. Find out how to get on page 1 and strategies for staying there.
There are many insider tips, learned the hard way, that can benefit any company who uses search engine advertising to attract customers. This event not only focuses on paid search advertising, but also on how to improve your organic search results. If you want to find out how to get the top 4 organic positions on page 1 for a search term that generates over 3 million results, you won't want want to miss this event!
And, how do you know you're selecting the best keywords for search engine advertising? Learn ways to determine what prospects are typing in so that you can grab their attention with your ads.
Andrew Gilmore is co-founder and president of BookFactory, LLC, an intellectual property documentation company located in Dayton, OH. He also spun out QOOP, Inc from BookFactory in 2005. QOOP is a photo product company located in Silicon Valley. Both companies were built based on customer acquisition through search engine advertising.
Prior to starting BookFactory in 2003, Andrew retired as a colonel from the Air Force and was the Deputy Chief Technology Officer for Air Force Material Command. His primary responsibility was to plan and implement eBusiness systems across the command. He is also an adjunct faculty member at Wright State University where he teaches marketing and entrepreneurship.
April 2010
Career Connections: A Marketing Professionals and Collegians Networking Event
Dr. Charles Gulas
Tuesday, April 15, 2010
Networking begins at 5:30 p.m. and goes until 7:30 p.m. Location: Gambits Upper Deck located in Marriott Downtown, 1414 S. Patterson Blvd., Dayton, Ohio 45409 - Map It Pricing: FREE with business card or resume.
Join us for a look into the future from both sides of the career decision process. The Dayton AMA presents its first-ever collegiate/professional networking event, "Career Connections," and we want to invite you to attend. We will be hearing from Dr. Charles Gulas, Associate Marketing Professor, on the importance of networking and building strong business relationship in today's tough marketplace. Plus, while you are networking, you can sample some of the Gambits' excellent hors d'oeuvres and enjoy a few specially priced drinks at the bar. So whether you are a student looking for advice, or a professional who wants to support the next generation of marketers, come and join us for a great evening of food, drinks, and networking.
April 2010
Dayton AMA Expert Panel on the Future Role of Marketing
Tracy Manning, Mindy Marrow, Gary Hess, Lynn Gonsior, and Irene Dickey
Tuesday, April 13, 2010
Registration at 11:30 a.m., Presentation begins at 12:00 p.m. Location: Iams Imagination Room inside Kettering Family Education Building Carillon Park, 1000 Carillon Blvd., Dayton, Ohio 45409 - Map It Pricing: $25 for AMA Members,$35 for Non-members, and $10 for Students.
What will marketing be like in 2015?
On April 13th, Dayton AMA welcomes a distinguished panel of local experts to discuss the insightful and thought-provoking topic of "The Future Role of Marketing in the Organization". Bring your questions and share your thoughts as leaders from some of Dayton's most recognized companies and educational institutions lead us in conversation about the future tools we may be using and how to survive and thrive along the way.
PANEL PARTICIPANTS
Tracy Manning Vice President of Client ServicesBerry Network
Tracy's passion for emerging technology and cultural trends, coupled with her diverse marketing and advertising background, gives her a unique ability to make strong predictions about the journeys advertisers need to embark on today to ensure then can meet consumers where they'll be tomorrow. As Vice President of Client Services for Berry Network, Tracy leverages this ability - along with more than 15 years of experience in advertising, agency & consulting services, marketing, strategy, and brand management with companies such as Northlich Advertising, AT&T, Cincinnati Bell, LensCrafters, and Cox Media - to help her clients stay out in front of trends to drive more calls, clicks, sales and marketing ROI.
Mindy Marrow Director of Leadership Development Lastar, Inc.
Mindy is currently the Director of Leadership and Organization Development for Lastar, Inc. Mindy primarily specializes in moving business strategy from the boardroom to the shop floor. Additionally, she helps clients develop plans for business success and helps leaders improve profits and productivity by better managing change. Mindy has developed a unique method to assess an organization's ability to execute its business strategy and move the organization to action in achieving its business goals. She is experienced in assisting clients to align organization structure, support processes. Mindy holds a bachelors degree in political science from Wittenberg University, a Masters degree in Organization Development from Bowling Green State University, and carries the Registered Organization Development Consultant (RODC) designation from the OD Institute. She is a member of the OD Institute, the American Society for Training & Development and the Organization Development professional network.
Gary Hess Vice President of Innovation Lastar, Inc.
Gary Hess has been with Lastar in a product management function for more than five years. During his tenure, the company has introduced the highly successful and award-winning RapidRun modular cabling system. His experience and expertise have helped the company become more market-focused in its product development and management.
Gary previously worked at Intel for eight years in several product management and marketing functions. At Intel, he was responsible for roadmap creation, feature set definition and product rollout activities for Intel microprocessors and desktop chipsets. Gary has an MBA from University of California, Davis and a bachelor's degree in computer engineering from Virginia Tech.
As Executive Vice President/CMO, Lynn is responsible for the positioning and marketing of Interbrand Design Forum's comprehensive range of services. She also oversees strategy development of the company's global client base.
Lynn brings extensive knowledge of retail to her position, providing insight to match the resources of teams that will get the best result for clients. Prior to joining Interbrand Design Forum, she was Design Manager for the Limited. There, she managed the retail design development of the retail brands: Lerner, Lane Bryant, Victoria's Secret, Limited, Limited Too, Express, Abercrombie & Fitch, and Bath & Body.
Lynn also has valuable experience in the supermarket industry where she served as Interior Designer for The Kroger Company. She sits on retail industry boards, speaks at industry events and is quoted in many retail publications.
Irene is a Lecturer at the University of Dayton's School of Business Administration. She teaches a broad scope of marketing courses at the undergraduate and graduate levels and in numerous executive development and leadership programs. Ms. Dickey has published in such journals as the Journal of Business and Behavioral Sciences, and the Journal of E-Business, and has presented at many academic and practitioner conferences and meetings. Much of her research focuses on digital marketing. Ms. Dickey serves as the Director of the P&G Marketing Competition and serves on several boards and committees. She has won four teaching awards. She received her undergraduate degree in Management and Marketing from The University of Dayton. After graduation, she received her MBA in Finance from Wright State University.
March 2010
Branding in the New Decade: Defining, Communicating, Protecting Your Brand
Roger Bora, Mary Leigh Hennings, and Kerianne Acra
Tuesday, March 23, 2010
Registration at 8:00 a.m., Workshop begins at 8:30 a.m. Location: Iams Imagination Room inside Kettering Family Education Building Carillon Park, 1000 Carillon Blvd., Dayton, Ohio 45409 - Map It Pricing: $59 for AMA Members,$79 for Non-members, and $20 for Students.
How do you plan on building and protecting your brand in 2010 and beyond? Dayton AMA continues our March Marketing Momentum by hosting Thompson Hine and Sabatino|Day as they present: "Branding in the New Decade: Defining, Communicating, Protecting Your Brand" on March 23rd. This half-day workshop is a great way to get your brand started in the right direction.
HALF-DAY BRANDING WORKSHOP SCHEDULE
8:00 AM Check-In and Networking (Continental Breakfast will be provided)
8:30 AM Mastering the US Patent & Trademark Office: Trademark Electronic Search System
Roger Bora from Thompson Hine will give an overview of the Trademark Electronic Search System ("TESS") and demonstrate how to effectively use TESS to conduct preliminary trademark searches. Have you ever wondered why some trademarks are available to use while others are not? You will get an inside look from a past United States trademark examining attorney when Roger unveils some of the "secrets" trademark examiners use to determine whether selected brand names are descriptive (non-distinctive), thus not protectable, or likely to cause confusion with other trademarks. Roger will provide case studies to demonstrate why certain marks are available for registration while others are not. Don't miss this opportunity to learn the "secrets" of a U.S. trademark examiner and how to effectively and economically conduct preliminary trademark searches in-house.
9:15 AM Leveraging Social Media with Your Brand
We'll discuss different ways to build, deliver on and evolve your brand leveraging social media. From Twitter to Delicious to LinkedIn to location based network opportunities like Foursquare, Yelp and others, find out more about leveraging social media to generate awareness about your brand, to strengthen/deepen brand relationships and loyalty, and to engage customers.
10:00 AM Protecting Brands and Trademarks in the Age of Social Media
Do you know if your company is the victim of online impersonation? Is there someone operating a Twitter® or Facebook® account using your company name or using your trademarks? Are there industry or personal blogs writing unflattering commentary about your company? If you want to learn how to answer those questions, please join us as Roger provides a step-by-step tutorial on how to seek out trademark infringements and misuses of your trademarks in social media networks. Once found, Roger will offer his best practices approach for stopping illegal use of your trademarks and intellectual property in social media environments. Roger will also discuss best practices for employee guidelines for social media use. Although Roger presented on this same topic last October at the SummitUpTM Confab, he has updated his presentation to include new and exciting material.
11:30 AM Lunch (catering by Christophers)
12:00 PM Keynote Presentation
2010 brings not just a new decade but a whole new world of marketplace dynamics. Mary Leigh Hennings, EVP of The Sabatino Day Williamson Group, explores brand building blocks as the influence of the digital ecospace dramatically increases. What changes and what's more important than ever? How do you create and share a brand experience that lives in the hearts and minds of your constituents? As SDW's brand strategist for the past 15 years, Mary Leigh has helped a wide range of national, regional and local companies define, communicate and deliver their brands, including AIDS Resource Center Ohio, Cincinnati Children's Hospital Medical Center, Colfax Corporation, Emerson, LexisNexis and Pioneer Electronics USA.
1:00 - 1:30 PM Q&A / Optional Networking
March 2010
Marketing Strategies for Immediate Results
Al Lautenslager
Tuesday, March 9, 2010
Registration at 11:30 a.m., Presentation begins at 12:00 p.m. Location: Iams Imagination Room inside Kettering Family Education Building Carillon Park, 1000 Carillon Blvd., Dayton, Ohio 45409 - Map It Pricing: $25 for AMA Members,$35 for Non-members, and $10 for Students.
If you've ever had to market your business on a tiny budget or with limited resources, do we have an event for you! On Tuesday, March 9th, the Dayton AMA Chapter is excited to welcome Al Lautenslager, author of the book "Guerilla Marketing in 30 Days" as he presents Guerrilla Marketing: Strategies for Immediate Results. Be prepared to rule your markets after this educational event!
Overcome the challenges of implementing a marketing strategy by offering starting points and using tools to aid in forming a disciplined marketing plan. The ideas, tips and tactics presented during this event can be immediately implemented the same day you hear them. Al Lautenslager will also discuss what to do if your Advertising Budget is virtually non-existent and how to get massive PR.
Al Lautenslager is an award winning marketing/PR consultant, direct mail promotion specialist, author, speaker and entrepreneur. Al is the best-selling author of "Guerilla Marketing in 30 Days". His businesses have helped hundreds succeed in their own businesses. He is the principal of Market For Profits, a Chicago-based marketing consulting firm and the former president of The Ink Well, a commercial printing and mailing company in Wheaton, IL. Al is a multi-winner of business of the year awards from various organizations. His articles can be seen on over 20 online sites in addition to being a featured business coach for the online site of Entrepreneur Magazine. Visit Al's website (http://www.market-for-profits.com) for even more background on this outstanding speaker.
March 2010
Get Midwest with the Dayton Development Coalition
Maureen Patterson and Colleen Ryan
Thursday, March 4, 2010
Registration at 11:30 a.m., Presentation begins at 12:00 p.m. Location: Iams Imagination Room inside Kettering Family Education Building Carillon Park, 1000 Carillon Blvd., Dayton, Ohio 45409 - Map It Pricing: $25 for AMA Members,$35 for Non-members, and $10 for Students.
The American Marketing Association Dayton Chapter is pleased to welcome two distinguished community leaders that recognize the history and resources available to market our region for economic growth. These marketing professionals from the Dayton Development Coalition will present strategy to develop new business while showcasing the strength of WPAFB.
So join us Thursday, March 4th as we hear from Colleen Ryan, VP Strategic Communications, and Maureen Patterson, VP Stakeholder Relations, on how the Dayton Development Coalition has been utilizing the tools of our trade to support local job creation and prosperity for the citizens in the Dayton area.
ALSO NOTE...
We have a NEW LOCATION for our lunchtime events! Dayton History is welcoming us to the Carillon Park in the Iams Imagination Room inside the Kettering Family Education Building. FREE parking!
December 2009
Meet Me at The Club: Holiday Party and Silent Auction
Thursday, December 3, 2009
Registration and Networking at 6:00 p.m., Everything begins at 6:30 p.m. Location: NCR Country Club, 4435 Dogwood Trail, Kettering, OH, 45429 - Map It Fees: $25.00 for AMA members, and $35.00 for non-members. Dress: Semi-Formal
The holidays are once again upon us, and we want to invite everyone to join us for this year's Annual Holiday Party and Silent Auction at the NCR Country Club. This year's theme is "Meet Me at the Club", and we will be celebrating the renewed optimism of the late 1930's while networking with many of Dayton's business professionals from the America Marketing Association, Dayton Creative Syndicate, International Association of Business Communicators, and Grater Dayton Advertising Association.
Plus, while you are networking you can kick start your holiday shopping with our silent auction. This year, you will have a chance to bid on some excellent items that range from $25 dollar gift certificates & movie tickets to one hour flight lessons & business memberships. So, join us for all the fun, food, and networking and win a gift or two for yourself and others this holiday season.
Register to attend this event by Friday, November 27th, and then mark your calendars to join us at the NCR Country Club in Kettering, Thursday, December 3rd at 6:00 PM.
Additionally, if you are interested in donating items for the auction, please click here for more details and don't forget to mention you are with the Dayton AMA when you register. Remember, donating not only helps support our organization, but also publicizes your organization to many of Dayton's businesses and professionals.
October 2009
SummitUp: Social Media Seminar
Tuesday, October 20, 2009
Registration begins at 7:00 a.m., SummitUp ends at 4:30 p.m. Location: Wright State University Student Union - Directions Cost: $139 for Dayton AMA members, $179 for non-members Details: More information can be found on the SummitUp website - SummitUp.org.
LIMITED SEATING AVAILABLE - Register Early!
SummitUp is a full-day seminar on today's hot social media topics being presented in association with:
AMA - Dayton Chapter
Dayton Creative Syndicate
Greater Dayton Advertising Association
International Association of Business Communicators
Media Communications Association International-Ohio Valley
Linked Dayton
Public Relations Society of America
Technology First
What you get:
- Hear from incredible speakers on today's social media topics (Click here for details)
- Receive 2 books by authors Bob Garfield and Chris Brogan
- Continental breakfast and lunch are included
- Morning & afternoon breaks
- Enjoy networking and much, much more!
September 2009
Dayton AMA Lunchtime Training: The Power of CRM
Matt Crane (Salesforce.com) and Matt Mountain (NexGen Consultants)
September 8, 2009
Registration at 11:30 a.m., Presentation begins at 12:00 p.m. Location: Old Courthouse on the NW corner of 3rd and Main - Map It Parking: City Hall Garage, 123 W. 3rd, Dayton, OH, 45402 - Map It Pricing: First Hour $2.00, $1.00 for every additional 1/2 hour.
Marketers everywhere are realizing the critical importance of building and maintaining strong relationships with their customers. In fact, a recent marketing survey performed by Chartered Institute of Marketing revealed that 24% of marketers believe that CRM delivers the best return on investment. This information comes as no surprise as our current economy has forced many businesses to find more effective marketing strategies, a practice that requires strong customer relationships to learn what they need and want and how to deliver it.
Matt Crane, Sales Engineer for Salesforce.com, and Matt Mountain, President of NexGen Consultants, join us in September to discuss the power of Customer Relationship Management, and how it can help build stronger customer relationships needed in today's marketplace. Discover exactly what CRM can do for you, and learn about a few of the solutions currently available in the market. Plus, hear first-hand experience from Brian Vass, VP of Marketing for Sant Corporation, on how the implementation and use of CRM increased his company's revenues by 83%.
August 2009
Maximizing Profit Through Strategic Pricing
Robert A. McKinney, Pricing Strategist
August 11, 2009
Registration at 11:30 a.m., Presentation begins at 12:00 p.m. Location: Old Courthouse on the NW corner of 3rd and Main - Map It Parking: City Hall Garage, 123 W. 3rd, Dayton, OH, 45402 - Map It Pricing: First Hour $2.00, $1.00 for every additional 1/2 hour.
Across the S&P 1500, a tiny 1% change in price has an 8% change in operating profits. In fact, pricing has more impact on the bottom line than any other single variable. Yet pricing is often seen as a black art. This lack of understanding of pricing leads to lower profits, commoditization, and price wars.
Robert A. McKinney, pricing strategist with The McKinney Group, LLC will join us in August to help us better understand the strategy of pricing. McKinney will show us how companies can maximize their profits using Differentiated-Value Pricingsm. With DVPsm you will determine the price that maximizes total net profit while minimizing the risk of commoditization and price wars.
Robert A. McKinney is a Certified Managerial Accountant (CMA) and holds an MBA in business strategy from Purdue University. His pricing expertise is featured in "Net Value" a new book by two Silicon Valley veterans about building value propositions that maximize value creation.
May 2009
Protect Your Trademark: An Essential Part of the Marketing Plan
Roger Bora, Intellectual Property Lawyer
May 12, 2009
Registration at 11:30 a.m.
Location Old Courthouse, Courthouse Square.
Brand names, logos, and other trademarks are essential to properly manage your brand. But if your trademark is not legally protectable, then all of the goodwill you are building could be useless. Learn how to select and best protect your trademarks when intellectual property lawyer Roger Bora explains:
The role of trademarks
Trademark selection
Trademark clearance
The federal trademark registration process
The advantages to federal trademark protection
Proper trademark usage
With a background in business and marketing, Roger went into law to focus on trademarks. He has worked as an inspector in the US Patent and Trademark Office as well as represented many clients with trademark needs. Presently he is an intellectual property lawyer with the firm Thompson Hine.
Register to attend this event, then mark your calendar to join us at the Old Courthouse in downtown Dayton, Tuesday May 12 at noon.
March 2009
Marketing Mike-Sell's
Luke Mapp, great grandson of Mike-Sell's founder
March 17, 2009
Registration at 5:30 p.m.
Location Brixx Ice House Co.
Daytonians recently voted Mike-Sell's Potato Chips as the signature Dayton food because "They are delicious." They are also exclusive to the Midwest. And that might be part of their success. Come learn about the history of Mike-Sell's from the great grandson of Mike-Sell's founder how the oldest potato chip company in the U.S. differentiates their product in this highly competitive market, as well as how they manage multiple distribution channels to bring their product to market.
January 2009
Marketing Services During an Economic Downturn Ric Sweeney, University of Cincinnati, Member National AMA Board of Directors
Tuesday, January 13, 2008
5:30 p.m. - 7:00 p.m.
Courtyard Marriott, Miamisburg OH (Map)
Marketing a service can be a challenge even in the best of times. Come learn how to market a quality business during an economic downturn, plus metrics to gauge successful services marketing and how to listen to customers when the Dayton AMA hosts Marketing Services During an Economic Downturn Tuesday, January 13.
Speaker Ric Sweeney is a member of the National Board of Directors for the American Marketing Association and a member of the National Board of Trustees for the AMA Foundation. As a professor of Marketing at the University of Cincinnati, former Director of Marketing for Cincinnati Children’s Hospital and current member of the Arts Resource Committee in Cincinnati, Ric brings both academic and practical expertise to the topic.
November 2008
Getting “Dayton Patented”
Tuesday, November 18, 2008
Noon (registration begins at 11:30 a.m.)
Top of the Market, 32 Webster Street, Dayton OH
www.topofmarket.com/directions.html
The city of Dayton wants to attract “smart, creative, energetic people.” To market accordingly, they developed a new brand—“Dayton Patented. Originals Wanted.”
Join the Dayton American Marketing Association, International Association of Business Communicators, and the City of Dayton's Director of Public Affairs, Tom Biedenharm, for lunch and a presentation on the research that led to the branding campaign.
We will learn how the theme evolved from extensive community input that included focus groups, surveys and interviews of diverse segments of the Dayton region. Mr. Biedenharm will also explain how we can nominate a person or place as a “Dayton Original” to be highlighted in future advertising and public relations efforts.
October 2008
E-Commerce and Marketing Panel Discussion
Date: Wednesday, October 15, 2008 Time: Registration and Networking begin at 5:30 pm Location: Cox Arboretum, MeadWestvaco Theater (View Map)* (6733 Springboro Pike) Cost: $10 Members, $20 Non-members
It’s only been about 20 years since the birth of the internet, but already it has shaped the face of business. E-commerce, doing business over the internet, takes a unique combination of skills and partnership. Neil Roble, Senior E-Commerce Manager for Cables To Go; Ben Rangle, Creative Services Manager for Lastar; and Irene Dickey, Lecturer and Director of the P&G Marketing Challenge at the University of Dayton will discuss the benefits and best-in-practice examples of making e-commerce a successful part of your marketing program.
